Introduction: Personalization Shouldn’t Feel Like a Puzzle

Every marketer wants to create campaigns that feel personal, but few want the complexity that usually comes with it. Data keeps multiplying, tools keep adding layers, and what should feel intuitive ends up feeling heavy.

87% of companies using B2B account-based marketing claim that it has a higher ROI than other marketing initiatives, according to research. There are many marketing options available today when you want to market and sell your goods or services. You can choose to target a variety of clients, but there will always be some leads that are not qualified. Imagine if you could only market and sell to highly valuable clients. Isn't that fantastic?

A clearly defined content strategy is the basis for all excellent content. However, businesses far too frequently skip the planning phases and dive right into content creation. Although this may temporarily produce some useful content, it frequently results in unfocused, untargeted, or irregularly published content that doesn't speak to your buyer personas.